Kapost Academy

Making Smarter Marketers

Kapost doesn’t just make software for content marketing; they’re also a trusted authority in the field. They decided to walk the ultimate content marketer’s walk by putting all of their expertise out there in a content marketing academy. We worked with Kapost to design this online learning community.

Online Learning for Busy Professionals

Our design challenge was to offer valuable lessons to busy marketing professionals, and motivate them to keep learning. We studied the best learning systems out there, talked to lots of busy people, and came up with our ground rules for the user experience.

  1. Remove all barriers to entry.
  2. Make lessons the length of a cup of coffee.
  3. Track progress quietly.
  4. Reward every accomplishment.
  5. Clear the path for more learning.